A Whole Lotta Berries

Yesterday the Blackberry network went down for twelve hours and all the media featured stories on the outage. The media tried to illustrate that a lot of people are hooked on their devices. Charlie Gibson, ABC News anchor, felt compelled to declare his abstention and tease his colleague for his addiction. So what if people like to stay connected?
To me, the real issue that emerged: what is the plural of Blackberry the hand-held device? Is it the same as the plural of blackberry, the fruit? Have people never written about the Blackberry in the plural before? ABC News opted for "Blackberries" and the New York Times used "Blackberrys".
I agree with the Times. Blackberrys are not fruits.
If I had a Blackberry, I could have posted this sooner.