Wednesday, February 4, 2009

Ticketmaster Scalps Its Own Ticket

Everyone I know resents Ticketmaster and their convenience fees. Now my resentment has blossomed into hatred because Ticketmaster has added price fixing to their convenience fees.
Go on ticketmaster.com and try to buy a ticket for a popular concert. You will be told that there are no seats available but you will be guided to TicketsNow.
Tickets on TicketsNow cost three, four, five, ten times the face value of the ticket.
I thought ticket scalping was illegal, but it's only scalping if you are just a dude selling tickets outside Madison Square Garden before a Knicks or Rangers game. If you are a ticket reseller like TicketsNow, you can charge whatever you want for a ticket. Ticket resellers get their hands on a bulk of tickets as fast as they can for popular shows.
Since TicketsNow is a subsidiary of Ticketmaster, how fast do you think TicketsNow can get their hands on a stack of tickets. If you guessed instantaneously, you are correct. Tickets with bloated price tages are available on TicketsNow one minute after the show goes on sale.
New York local channel 7 ran a piece about ire over Bruce Springsteen tickets. When confronted, Ticketmaster said it was a small glitch that only affect a few customers. Liars!
It's not just Springsteen, G and I tried to get Leonard Cohen tickets when they went on sale, but TicketsNow beat us to the punch. Surprise.
Ticketmaster's next move is to merge with the concert promoter Live Nation. The combined company will be able to set ticket prices even higher.

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1 Comments:

At February 8, 2009 9:25 PM , Blogger Ruahines said...

Kia ora Kate,
Crooks, thieves, and bastards! The same mentality that has dumped the American economy in the toilet has now, or perhaps always has, invaded the world of music. I know these crooks have always ripped off the actual artists, but now blatantly screwing the punters is beyond low.
Cheers,
Robb

 

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